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Barber Express Website

Morris Flamingo Morris Flamingo (a division of The Stephan Company) is a premier manufacturer and distributor of hair care, skincare and personal care items.

When Morris Flamingo repositioned itself as Barber Express—to refine its focus to its largest audience segment, barbers—we designed a site for them that combined a vibrant, fun-to-navigate home page with a faux-e-commerce site that allows registered customers to browse and create a list of their selections. After submitting their list, a call from a customer service rep clarifies details, payment and shipping…

…a perfect happy-medium for a client that didn’t want to add e-commerce complications but wanted customers to have a more efficient on-line ordering experience.

The initial launch of the Morris Flamingo site featured a brighter color palette and imagery directed to a wider audience (beauty, in addition to barber supply)…