Pixels + Print: Using Print Media to Stand Out
As the number of channels continues to rise – and it will – the need to embrace multi-channel marketing will become not only a good idea, but a critical one.
Working with an established brand like Brandywine can prove to be difficult, because the rebrand still needs to be new and fresh while retaining an air of familiarity. In the end their new brand is beautifully done and perfectly showcases who they are as a company.
Amy Siano
President + Executive Creative Director
Brandywine Drumlabels engaged 4x3 to create a new logo and identity that captured the brand that they have cultivated over 20 years of service in the chemical drum labeling industry. The new logo and identity was implemented on the company website, tradeshow banners and stationery.
Brand Consultation and Implementation
Brandywine Drumlabels' marketing strategy focuses on their desire to improve hazard communication while lowering overall labeling costs. By working with 4x3, the company has been able to create a clear message for its target audience through a seamless integration of its sub-brands and websites with overall company branding.
Brandywine's Comprehensive Branding
4x3 also created a new brand identity for Brandywine Primelabels, and a new brand identity for Brandywine Drumlabels. In the end, 4x3 created complementary brands for Drumlabels and Primelabels offering a comprehensive branding strategy. 4x3 helped ensure a clear message, high profile and wide reach for Brandywine Drumlabels' and Brandywine Primelabels' products and services.
Website Design and Development
4x3 was also contracted to create a website design for Brandywine Primelabels and a re-design for Brandywine Drumlabels website.
4x3 manages Brandywine's websites, social media, digital content and SEO as well as overall branding and marketing.
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Pixels + Print: Exploring Multi-Channel Marketing
In June of 2018, 4x3 and 321 Creative combined their expertise to create a diverse marketing / communications company. Adding to 4x3's prowess in the digital realm, 321 Creative brings top-notch design to the world of all-things-print — collateral, packaging, trade show graphics, direct mail, and more.